What Is SEO and Why It Is Important In 2025 For Logistics Sector Businesses?

• What Is SEO ?

Search Engine Optimization (SEO) is the process of enhancing a website’s visibility on search engines like Google, Bing, etc., so that when people type relevant queries, your website appears higher up in the search engine results pages (SERPs). SEO involves many components.

1. On‑page optimization: using the right keywords, crafting good content, ensuring meta tags, headings, internal links, etc.